WELCOME HOME
You are safe here. Relax. Take a deep breath.
Just be you. Dive in.
The PHx Co. is a movement, a mindset and a method.
It’s the company we keep—as we heal, grow, and glow from the inside out.
Founded by Alejandra, The PHx blends truth-telling, mindfulness, joy, and cheeky wisdom to help women reclaim their worth and inner beauty.
Let’s talk about beauty.
Are you still beautiful with a few wrinkles?
With a softer belly?
Without fillers, filters, or perfection?
Let me say it clearly:
YES. YOU. ARE.
You’ve been taught to chase beauty outside yourself.
But real beauty? It starts with healing. And it lives inside you.
Feeling ugly is a love deficit, not a beauty problem.
What PHx Helps You Do
❥ Heal your relationship with beauty and aging
❥ Reframe limiting beliefs and self-doubt
❥ Build soul-deep self-worth
❥ Find peace, presence, and joy
❥ Navigate life with truth and tenderness
The PHx Way Blends
❥ Mindfulness & presence
❥ Mindset work & inner shifts
❥ Radical self-love
❥ Humor & humanity
❥ Real beauty—not the filtered kind
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"What you seek is seeking you." ~Rumi
Hello beautiful!
I'm Alejandra and I got you.
Welcome to The PHx Co.
I created The PHx Co to help women stop outsourcing their beauty, joy, and worth… and start living from the inside out.
I’ve walked this path myself—through trauma, disconnection, spiritual searching, and finally, freedom.
Now, I teach women how to return home to themselves.
Because when you glow from within, no wrinkle or standard can take your beauty away.
Take a deep and cleansing breath...
