Welcome to The PHx Co.
This is more than a brand. This is the company we keep. Created by Alejandra, The PHx is a soulful movement helping women reclaim their beauty, self-worth, and truth—from the inside out.
Hi! I'm Alejandra—and I created what I couldn’t find.
I was once the woman who looked outside for answers. I thought if I just looked better, achieved more, or held it all together, I’d finally feel enough.
But behind the curated image was anxiety, disconnection, and a deep ache for something real.
I’ve been through trauma, transformation, and decades of self-inquiry—and in that space, The PHx was born.
Now, I teach what I live: how to PHx the lens you’ve been looking through. How to trade pressure for peace. Performance for presence. And beauty for truth.
(If you're curious to know more about me or how The PHx came to be, click here.)
The PHx Co is...
❥ A mindset shift
❥ A method for healing beauty beliefs
❥ A movement toward truth, inner glow, and radical self-love
This is the space where filters fall away. Where healing becomes beauty.
Where we walk each other home.
It’s not about redefining beauty. It’s about understanding it more deeply.
What I Believe
The PHx Way is grounded in:
❥ Mindfulness
❥ Cognitive reframes
❥ Soulful self-inquiry
❥ Humor & humanity
❥ Beauty from the inside out
You’re not too late. You’re right on time.
If something in you is stirring—welcome it.
Start with the the Free Beauty PHx Guide or explore 1:1 coaching if you’re ready to go deeper.
