A Little About Me
Hi, I’m Alejandra. That’s me and my daughter Amelia up there—and that gallery?
Just a few of the people and things I love. I love being a mom, a wife, a sister, and a good friend. I love beaches and truth-seeking and deep, delicious questions. I love philosophy, psychology, and soul-talk. I love to write because it helps me make sense of it all.
And yes—I believe I am beautiful. Not because I meet any cultural standard, but because I finally understand what beauty really is.
But I didn’t always feel that way...
How The PHx Was Born
Twenty-five years ago, I hit a breaking point. I was tired of not feeling good enough. It wasn’t loud—it was subtle, like a low-grade hum of unworthiness.
I kept asking myself:
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Who am I really?
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Why can’t I feel satisfied?
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Why am I chasing something I can’t reach?
A guy I was dating at the time said, "You're fcked up but have enormous potential." (He wasn’t wrong—he was also several shades of fcked up.) So we agreed to attend a 10-day silent meditation retreat—one at a time. He went first. Then I went.
And it changed my life.
In that silence, I learned about the human condition and our ongoing struggles and suffering. But I also had a mind-blowing realization:
A huge percentage of our suffering is tied to beauty—our perceptions of it, our pursuit of it, our shame around it.
From that moment on, I devoted my life to unlearning, relearning, and healing. I dove deep into Buddhism, psychology, spirituality, and philosophy.
And out of that came a new way of seeing—a way of living.
The PHx was born.
What Is The PHx?
The PHx is a way of understanding beauty that puts your soul, your truth, and your healing at the center.
It’s:
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A mindset shift
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A method for transforming belief systems
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A movement for women ready to reclaim their glow
This is where we stop outsourcing our worth.
This is where we come home to ourselves.
Beauty is found in the flavor of your soul—in the essence of your being.
Why I Do This
Because I want YOU to have what I found: Peace. Truth. Joy. Healing. Self-worth.
And in a culture built on filters and fixes, those things can feel impossible to find. But I promise you, they’re not.
The PHx isn’t here to promise perfection. It’s here to give you tools, insights, and deep self-connection—so when life hands you a shit sandwich (and it will), you meet it with wisdom, grace, and humor.
I will help you unpack the social pressures that leave you anxious and disconnected. I’ll show you how to reconnect with the beauty that’s been there all along.
Behind every truly beautiful woman is a healed story, a forgiven memory, and a whole lot of self-love.
That’s the PHx kind of beautiful.
Let me show you how to find yours.
Where To Start
If something feels off or you’re just curious about this whole self-love thing... head on over to the Start Here page, or if you're ready, download your Free Guide: The Beauty PHx; 6 steps to PHx your beauty beliefs.
Or ready for deep one-on-one support, and to explore coaching rooted in The PHx framework—fully curated for your path.