The Beginning of a Reawakening

There’s a moment in every woman’s life when she realizes the chase is exhausting. Not the chase for goals or growth — but the chase for beauty.

For years, I ran after it. Products, routines, promises in little glass bottles. Anything that I could get my hands on - if a transformation was offered, I was in. What I quickly realized is that what those external fixes really delivered was another layer of distance from myself.

Somewhere along the way, I began to wonder: What if beauty isn’t something to achieve, but something to remember?

That question cracked something open in me. It led me back to the parts of myself I had neglected — the quiet spaces, the forgiveness I hadn’t given, the softness I had mistaken for weakness. And from that place, I reawakened a beauty within me. I became a different brand of beautiful. Thus, The PHx Co. was born - a kind of beauty rehab for the soul.

✨ A Different Kind of Beauty Journey

This PHx isn't about serums and surface glow (though I still love a good serum). It’s about the kind of radiance that can’t be bought or bottled — the kind that comes from self-respect, self-awareness, and a deep connection with who you are.

Here, and on the channel, we'll talk about:

• Reframing the beliefs that keep us small.

• Letting go of perfection and the endless pressure to fix ourselves.

• Learning to make choices from love instead of fear.

• Holding grace for ourselves as we age, evolve, and come home to our truth.

Because beauty, to me, isn’t about youth or symmetry or status. It’s a vibration — a feeling. It’s the quiet confidence that blooms when you stop trying to become someone else and start remembering who you already are.

🌸 The Reawakening Begins

My own reawakening started in a moment of stillness. I realized I didn’t want to keep living from a place of comparison, panic, and performance. I wanted to reconnect — to my body, my beliefs, my laughter, my aliveness.

That’s what this journey is: a gentle re-membering of self. A return to authenticity, to presence, to love — not as a hashtag, but as an experience.

If you’ve ever felt like you were losing yourself to the mirror, if you’ve ever wondered who you’d be without the pressure to “keep up,” if you’ve ever longed to feel beautiful just for being human —then you’re already part of this reawakening.

🌞 Join Me

This is the first step of something I hope will feel like a homecoming — a space where we question, reflect, laugh, and heal together.

🎥 Watch the first video: “The Beginning of a Reawakening”

And if it speaks to you, subscribe on YouTube or follow along on Instagram @the_phx_co for more reflections, conversations, and tiny doses of beauty rehab for the soul.

Because this journey isn’t about becoming someone else —it’s about becoming more you.

With love, grace and beauty,